After the tutorial with Mike yesterday we looked at other adverts which are aimed at a similar age group as the one that we are aiming our campaign at. After looking at these adverts we gained lots of inspiration and ideas of what we could base our concept around. The best idea that we thought of was to use sexual innuendo to create a funny, funky and humorous poster campaign. This idea went down well with Mike and we were told to look into this concept further, and to also start thinking of tag-lines, typography and also visual ideas.