Today myself, Alistair and Robert had a tutorial with Neil about the live brief that we have chosen. We started of by explaining which brief we have chosen and what we have been working on so far, we explained that we have gathered some knowledge about the competitors of PJ smoothies such as innocent and tropicana and then began to go into detail about our concept which we thought of which was interacting the fruit with the bottle and making sure that the viewer knows that the smoothie is only 99p. After discussing some ideas we were told to research into our target audience, the brief is is asking of us to aim the campaign at students aged between 16-25 year olds so therefore this will be our target audience. We were told to look at other adverts which are aimed at this particular age group to get an idea of what to produce, and also what interests people in this age group. So for thursday we intend to have a lot of visual research to show Michael Ryan who will be coming in to help us with the brief.