Today myself Alistair and Robert had a tutorial with Michael Ryan about the competition brief that we had chosen. We started off by explaining what brief we had chosen to work on and also explained to Michael what the requirements of the brief were. We then showed him what visual research we had gathered which was mainly other advertisements aimed at people aged between 16-25 year olds. We did explain that we were going to focus on the fact that the product is only 99p but then we decided to change this by focusing on our target audience. Michael did say that we could still show that the product is only 99p but it is good that we are now focusing on our target audience, so we now need to look at how other companies have communicated with a similar target audience, we also need to research other drink companies which use a fun and funky way of communicating with there audience.