Animal Project

Today I was given a new brief that requires me to produce a packaging design for a new watch which has been designed by Animal, this brief has really got me interested straight away. The first part of the brief was to split up into groups and produce a presentation between us to show our concept and ideas during this process that we will each move forwards individually. 

 So I went into my group and started of by finding some research about Animal, this helped us brainstorm ideas and thoughts of what we could do, and from this research we looked at the different types of extreme sports that Animal focus on and decided as group that snowboarding would be a strong area to work with. After agreeing this we went of individually to gain more research about designers marketing etc, we then met back after lunch with all this information and started look at who we were going to aiming our packaging at. So we knew we were aiming at snowboarders but from our research we looked at we started to notice the differences between the male and female watches and also the adverts, this was shown through use of colour and also the images themselves. So our concept was to aim at snowboarders aged between 14 and 35, which could be male or female, or even create a uni-sex packaging. I felt this was a strong concept to work with and felt confident about our presentation. 

 There were a few mistakes during our presentation, one of them being there was to much text on the spreads to read, we were told that the presentation should be mainly images with just a small piece of text by them so we can talk about the images more rather than the viewer having to read the text. Although we told this, we were also told that we had a strong idea to go off and work with individually, so although we made a few slight mistakes with the presentation I am pleased that I can now go and start working on some ideas based around this concept.