Tuesday 24 February 2009

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I have had some more useful replies from other companies which I feel have really helped with the project, here are the replies....

Hi Ben,

Thanks for your email; sorry it’s taken a while for you to receive a reply from us. 

If you head over to the “about us” section of the website (click on this link: http://www.howies.co.uk/content.php?xSecId=5 ) then you’ll find our full history, and a couple of pieces written by Dave and Clare (the founders) about the companies’ humble beginning 13 years ago on their living room floor, and also things like our decisions to partner with timberland etc.

What else is there..? Well, if you click on http://www.howies.co.uk/info.php then it would maybe be a good idea to have a read of our product stories, as you’ll find good info on the products we sell and where they’re made. (Also check out the hand me down micro site: http://hmd.howies.co.uk/story.html)

If you’d like me to send you a few past catalogues then that’s fine, just let me know where you’d like it sent to and I’ll get some sent, as these always have some really nice written pieces and stories.

If there’s anything else you’d like to know then just drop me another email and I’ll do my best to find out for you!
Kind regards,

hollie
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Hi Ben,

Our company, Get Ethical, is a portal site for many ethical companies.
I am involved with both Get Ethical and also my own company called Earth & Wear ltd, which sells ethical clothing brands, including our own labelled tshirts.
The tshirts are made from 55% hemp / 45% organic cotton. The reason for this is both the ecological benefits of organically grown materials and also the hard wearing, yet softness of hemp.
If you were setting up an ethical tshirt company then you should investigate hemp it as an excellent material - it requires no fertiliser or pesticides; it improves the quality of the soil where it is grown, it grows in a wide range of climates. The product produced is hard wearing, and tends to actually improve with age, whilst also blending well with other materials such as silk, cotton, wool etc. Also it has a very long and varied history of use throughout most of human civilisation.

You can view our own branded tshirts on our website - www.earthandwear.com. If you would be interested in a sample tshirt then please get back in touch.

I'd be interested to know your reasons for creating a brand identity for a organic/eco-freindly company - Is it a topic you have been given, or have you an interest personally in the ethical clothing business?

Best Wishes

Leith

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